Derek has over 20 years of advertising and integrated communication experience.
His first job was in a local agency, Associates in Design, in 1995. He handled 90% of
the agency’s main account, Overseas Union Bank.
His first job was in a local agency, Associates in Design, in 1995. He handled 90% of
the agency’s main account, Overseas Union Bank.
After two years of working on campaigns and ads for Banks, he decided to move on to
International agencies, McCann Erickson Singapore and Leo Burnett Singapore as Art Director.
International agencies, McCann Erickson Singapore and Leo Burnett Singapore as Art Director.
In July 2000, he was offered a job in Euro RSCG Singapore as a Senior Art Director.
Derek’s big break came in 2001 when he won his first award for the Singapore Ministry of Health
at the Singapore Creative Circle Awards Show. After which he went on to bag more regional and
international awards at major shows such as The One Show, Cannes, Clio, AdFest,
New York Festivals and The Spikes.
at the Singapore Creative Circle Awards Show. After which he went on to bag more regional and
international awards at major shows such as The One Show, Cannes, Clio, AdFest,
New York Festivals and The Spikes.
After a four & half year stint at Euro RSCG, he took up an offer in Dentsu Singapore
as the Head of Art in January 2005. He spent 3 years there working on their main account,
Canon Singapore and Regional.
as the Head of Art in January 2005. He spent 3 years there working on their main account,
Canon Singapore and Regional.
As a Senior Creative he has forged relationships with both clients and the creative department to
achieve one goal: To create work that work wonders and delivers results for the clients.
During his time at Dentsu, Derek helped create work that picked up the first ever silver award
for the agency, in the Singapore Creative Circle Awards.
achieve one goal: To create work that work wonders and delivers results for the clients.
During his time at Dentsu, Derek helped create work that picked up the first ever silver award
for the agency, in the Singapore Creative Circle Awards.
In 2010, he joined Foundation Communications as Creative Director and was responsible for
managing the agency’s creative department. He helped the agency to win multiple pitches for projects
from Far East Organization, City Development Land, Keppel Land, CapitaLand,
NTUC-Home Choice, UOL etc.
managing the agency’s creative department. He helped the agency to win multiple pitches for projects
from Far East Organization, City Development Land, Keppel Land, CapitaLand,
NTUC-Home Choice, UOL etc.
Derek was with Foundation Communications for 6 good years, but the time came for a change.
In 2018, he joined DDB as Senior Creative Director on DBS account.
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