Smart TV has specially-designed icons for all its capabilities, of which the newspaper boasts three, namely news, sports and the weather. To illustrate this with a simple creative media buy idea involving an envelop with a clear window. With the newspaper inside, the audience only sees the three icons that represent the paper’s offerings.
As the newspaper is removed, more icons appear, unveiling the full potential of Smart TV.
As the newspaper is removed, more icons appear, unveiling the full potential of Smart TV.
